SOCIAL MEDIA LANGUAGE ON BUSINESS EDUCATION STUDENTS’ PROFICIENCY IN BUSINESS COMMUNICATION IN FEDERAL COLLEGE OF EDUCATION, ABEOKUTA
Keywords:
Business communication, business education, Social media, Language, Proficiency.Abstract
The study examined the influence of social media language on business education students’ proficiency in business communication in Federal College of Education Abeokuta. Descriptive survey design was adopted for the study. The population consisted of 471 Business Education Students. The Sample comprises 164 Business Education Students respondents using simple random sampling techniques. A structured questionnaire tagged Influence of Social Media language on Business Education Students’ Proficiency in Business Communication Questionnaire (ISMLPQ) was used to collect data from the respondents. The instrument was subjected to face and content validation by two experts from Business Education Unit at Lead City University Ibadan. The instrument had a reliability coefficient of 0.87using the Cronbach Alpha formula. Mean and standard deviation were used to answer research questions. The findings revealed among others that social media usage ascertains a positive influence on business education students’ proficiency in business communication in colleges of education. The study found that the weighted SD =3.30/0.60 indicated that the responded were homogeneous. The study also found that, with weighted mean of 3.32 and weighted SD of 0.59 results in the table 2 revealed that the respondents agree that all items are constitute positive influence social media language. The study equally found that the weighted mean (SD) = 2.59 shows that items 11 and 13 are negative influences of social media language on business education students’ proficiency. It was concluded that social media language, if well utilized for academic purposes will improve business communication skills of Business Education students in colleges of education. It was recommended among others that students should be encouraged to use social media for academic purpose to acquire necessary information needed for academic performance.References
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